How we pick

Every product has to answer one question: would I tell a friend to buy this?

The rules

• Every collection has one job. If a product doesn't help with that job, it doesn't go in.
• Every product lives in one place only. No padding lists with the same things.
• Every pick gets a reason. If I can't explain why in two lines, it's not good enough.
• Bought or shortlisted, it says so. Always.
• Fewer is better. A collection stops at around twelve.

What gets cut

Things that need a 20-minute setup. Toys that are fun for one afternoon. Anything that's mostly packaging. And anything I wouldn't put in my own house.